Case study · Our first client
A wedding brand's website, built to turn browsers into bookings.
Captured by Friends rents camcorders to couples across Canada, then edits the footage their friends shoot into a wedding film. They needed a site that felt as warm as the product and made booking effortless. Here is what we built.
The challenge
Captured by Friends had a genuinely lovely idea and a real problem: a wedding video is the first thing couples cut from the budget, and the first thing they wish they had kept. To win those couples, the site had to do two things at once. It had to feel like the product, nostalgic, warm, personal, and it had to work like a shop, moving a visitor from curious to booked without friction.
The wedding space is crowded with lookalike camcorder rental brands. A generic template would have made them one of many. The site needed to carry a brand, not just list packages.
Before and after
The old site was a stock template: flat slate blocks, one long column, no brand and no clear path to booking. Here is the same business, rebuilt.
What we built
A complete brand-forward site with a booking flow at its centre, built to load fast and read clearly on the phones couples actually use.
- A brand-led home page with a video hero and a scrapbook, polaroid aesthetic that mirrors the keepsake feeling of the product itself.
- A clear six step "How it works" that answers the quiet fear behind a DIY wedding video: what if my friends mess it up? Every step removes a worry.
- Two clean package tiers with a visible value anchor, so the choice is easy and the higher tier is the obvious pick.
- An "Our Work" gallery that stacks real frames from real weddings, proof that the output is worth the price.
- Booking front and centre, with a "Book now" call to action repeated at every decision point, wired into their rental and payment flow.
- Fast, mobile first, and clean, so the site feels as considered as the film they deliver.
"It really brought us back to our wedding day in a way that photos just couldn't."
The result
A site that looks like a brand a couple wants to be part of, not a form to fill out. Captured by Friends now has a home that carries their story, showcases their work, and makes booking a camcorder as easy as the product promises. And their footer credits the studio that built it, which sends a little of their traffic our way too.
Want a site that works this hard for you?
Captured by Friends was our first. Founding clients still get more attention, more hustle and better pricing, because your result is the reputation we are building on. Tell us where your business is losing customers and we will show you what would fix it.
Get your free lead leak review